Ryoken Instinct

Ryoken Instinct needed a visual branding overhaul. They are an ethically sourced, organic, sustainably packaged, and adventure-focused nutrition brand for active dogs. We helped reimagine their packaging system to account for new products and re-naming of their original bars. We created a system that would scale with them as they continue to create future products and product lines. In the process we also gave their logo, color, and type system a glow up. We simplified and expanded on their roots, maintaining brand equity and allowing them to be more flexible with asset usage across the brand.

LOGO, IDENTITY, PACKAGING